Normally, I am loath to
mention "studies" as reported in the popular press. Especially those
"studies" commissioned by corporations like printing company Lexmark
International on such lightweight topics such as "how
computer typefaces can reveal secrets of your personality and influence what
the reader thinks about you".
"article" is essentially a reprint of this
use Courier unless you want to look like a real nerd, the study reports.
It's a favourite for librarians and data entry companies.
(Rain Barrel, incidentally,
is done in "New Courier". Since I'm a librarian, I guess I'm
allowed. But what a heavy price to pay for screen legibility! Because I use
"New Courier" I not only I look like a real nerd, but I exude
nothing validates the worthiness of a study than name-dropping of celebrities
to make your report into print.
celebrity fonts, according to the Lexmark study:
Lopez (sex kitten) — Shelly
Peter Mansbridge (trustworthy and respectable) — Times
Richard Branson (professional yet appealing) — Verdana
Tom Green (attention-seeker) — Comic
Ricky Martin (sexually ambiguous) — Palatino
I know that this
"study" is really too stupid to actually waste critical thought but
the choices presented really make me wonder.
does "professional yet appealing" really mean? I don't
particularly think of Richard Branson as professional or appealing.
the sexually ambiguous really use Palatino? Can
you "out" individuals by their choice of font?
full report can
be found here. It's font? I can't tell. Man, does this guy hate Courier...